"Advertising is an important characteristic of modern capitalism and a contributory factor in the establishment and maintenance of monopoly positions."

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Added on April 10, 2026
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Economics booksOxford University Press
Original Language: English

Sources

Keith Cowling and Philip R. Tomlinson, "Monopoly capitalism", in Dennis C. Mueller (editor), The Oxford Handbook of Capitalism, Oxford University Press, 2012, page 303 (ISBN 9780195391176).