"The political power of a TV network does not lie solely or primarily in the information it provides directly about politics, but in the culture it disseminates through its entire programming schedule. If in 1994 the entrepreneur Berlusconi, despite running for office for the first time and being a political novice, was able to win the elections with percentages similar to those of a large mass party such as the Christian Democrats, it was not because his three networks campaigned for him (at that time, his opponent also controlled three networks), but because for a dozen years, owning the entire private national television system, he had been able to educate Italians in his culture and preferences."