"Veganism will come about as a result of the traits in humans that we are most proud of – ingenuity, intellectual honesty, progressiveness and self-reflection – while rejecting many of the traits that are most damaging – stubbornness, wilful ignorance, violence, selfishness and apathy. We are already seeing this in action, and though getting accurate population statistics is challenging, a clear theme is being revealed by polling and surveys: veganism is growing."