"With the 1927 publication of In Search of England, H. V. Morton began to establish his name as the most popular travel writer in Britain. Part of Morton's appeal, particularly to the lower middle class, was that he engagingly interwove human interest accounts of his journeys with potted historical and literary vignettes to convey the sense of an enjoyable holiday. Yet beyond these seemingly casual aspects lay serious ideological purposes, and these are of importance in exploring interwar views on . Morton insisted that the nations's strength ultimately depended on the health of its rural areas. Yet the urban and industrial revolutions had inflicted fundamental damage on the fabric of the nation. Morton called for renewed recognition of the central continuities, especially , in ."