"But children - children, we have a problem. Horror is dead. I mean, look around you! Our vampires glitter! Our zombies have become soap opera stars! Our slashers have grown dull and old. We put Freddy on a lunchbox! We put Lovecraft in a coloring book! We have overconsumed and overproduced, and we have taken what was forbidden, what was dangerous, and we have made it common."