"In a way the establishment in 1760 of what, as , was to become the world's most famous toyshop, symbolised the new world that opened up for British toy makers from the middle of the eighteenth century. It was only one of a new toy outlets established in London in the years after 1750. By 1822 the capital possessed no fewer than seventy-one retail toy shops and thirteen wholesalers. ... Such was the proliferation by 1800 that some degree of specialisation emerged, with at least two concentrating solely on ."