"With illegal trade in elephant and rhino 'products' dominating the headlines, the trade in live cheetahs seem to have slipped under the radar. It is only recently that the general public has been alerted to the scandalous and illegal trade in cheetah cubs to the Middle East, where they are prized as exotic pets. Typically cubs are capture in East Africa and shipped to Yemen for onward travel. Less than 50 per cent of the cubs survive the journey."