"A little over a decade ago, the major players in the environmental movement tried to take on . The industry's fertilizers were polluting the , and the environmentalists asked Florida voters to approve a penny-per-pound tax on sugar companies that would yield $35 million a year for cleanup work. But "Big Sugar" responded with a multimillion-dollar campaign to portray the environmentalists as white elitists attempting to weaken an industry that employed blacks and Latinos. Jesse Jackson joined forces with the industry, telling Floridians, "We should never have a showdown between alligators and people." With the help of minority group blocs, voters soundly rejected the tax. The defeat was a wake-up call for the , and other large environmental groups, which at the time were staffed and supported mostly by white people. In recent years, these organizations have begun to devote a great deal of money and effort to engage minority groups—not just to foster a sense of inclusiveness, but to survive in a demographically changing society. Nonwhite people make up 33 percent of the U.S. population, and the expects that figure to increase to 50 percent by 2042. Meanwhile, a survey of 60 environmental groups conducted in 2002 found that minorities made up less than 13 percent of their staffs."