"/r/MensRights—the "Men's Rights Activism" hub mentioned earlier—professes to be a site of measured social advocacy, but other subreddits make little effort to sugarcoat their misogyny, opting instead to engage in open, unapologetic bullying. /r/TumblrInAction mocks the left leaning, feminist "social justice warriors" said to populate Tumblr. /r/SRSSucks critiques the vocal feminism of /r/ShitRedditSays. /r/TheRedPill—reappropriating a metaphor for awakening from the 1999 film The Matrix—advocates for hegemonic masculinity and a return to traditional gender roles. /r/FatPeopleHate—until it was banned in June 2015—described itself as a space for "shitlords oppressing fatties" and housed photos of individuals deemed worthy of mockery due to their weight."