"Before the turn of 2018, r/The_Donald had reached half a million subscribers. Brad Parscale, the Trump campaign's digital director, had claimed social media was the reason "we won this thing." He wrote on Reddit that "members here provided considerable growth and reach to our campaign." The_Donald again celebrated Trump's win with a thread cataloging its greatest hits of viral imagery and boasted, "Remember when we memed a man into the White House?""