"...Last I checked, James Cameron's Avatar: The Last Smurfbender is a fucking red-hot piece of pop-culture IP. The last Avatar movie did gangbusters in theaters. Apparently. I mean, I didn't see it, and I've never met anyone who has, or is enthusiastic about Avatar, or even gives it much thought at all, unless they're watching Dances With Wolves on a TV with dodgy color correction. Which makes me suspicious. Maybe there's an unknown subsection of humanity living among us -- presumably dwelling underground and subsisting on rats and stray dogs -- who emerge from the sewer drains at night to watch Avatar movies and send phone votes in to America's Next Top Model. Or maybe James Cameron is buying up millions of empty theater seats to pad his numbers when he's not buggering off to the bottom of the ocean to scrape bits of dead billionaire off the Titanic."