"I am surrounded by beautiful products with great history culturally and was always inspired by our own version of Luxury. I felt we needed a platform that challenged us into making traditional luxury objects covetable by ourselves and the rest of the world. Also I looked around and saw that we have great taste and love of Luxury but not many people were investing in retail in a formal way. I am also aware that Luxury Retail is becoming very experiential and that creating our own unique version of luxury retail will be interesting educative and inspiring."