"By virtue of Trump's embodied grievance, his shamelessness, and his daring and skill at shaping a narrative—and then, when it is debunked, shaping another—Trump proves himself victorious, again and again, in attracting and holding eyeballs, which are the golden currency of our age. That American politics was destined to be absorbed by television and the communication and entertainment media it spawned could be foreseen as far back as John F. Kennedy, but the "reality star" Donald Trump is this new world's first grand apotheosis."