"To wide indignation on Fleet Street, Sir Ian suggested newspapers' blanket and emotive coverage of such cases, compared with the cursory treatment of black children who go missing in the inner cities, betrayed institutional racism. Was he right? Perhaps it's not racism exactly but, if we are honest, the story is enhanced if the child is blonde, blue-eyed and nicely dressed, though no paper would dare to spell out the awful subtext: that a child who looks attractive to readers will also attract a potential abuser."