"So far are we from fully appreciating the dire plight of the natural world that it is still regarded as a perfectly normal, acceptable hobby to kill animals for fun. Thirty-five million pheasants are reared and released each year in the UK alone, so that a small number of people can enjoy blasting away at these naïve, semi-tame animals. There are simply too many of us (and soon to be many more) for it to be acceptable to carry on killing animals for amusement. We need to somehow persuade everyone to treat our environment with respect, to teach children growing up that littering, killing, polluting, are just not socially acceptable. How can we do that when the supposedly great and the good slaughter pheasants and grouse just for weekend entertainment?"