"It requires only somewhere between 15%–18% of the target population before we see an exponential increase in adoption."
— Climate action

January 1, 1970

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Added on April 10, 2026
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Climate change
Original Language: English

Sources

Elena Linczenyiova, Director, Content and Policy + ICF Climate Center Senior Fellow. “The science of persuasive climate communication”, ‘’ICF, (3 November, 2021).