"There's also the use of material, which confuses people at first. What on earth is it? Because you're not quite sure what you're looking at, and that curiosity compels you to dig a little deeper, and just try to make sense of what you're seeing. It forces you to reconsider what you think you know, about the material, because, I mean, it's just, it's like the blandest materials, you know. It's just there, you know. You don't really think about it, and you don't really think about what it could do. And so when you see it used in such an unusual way, it does kind of trigger reconsiderations of what you think you know, and how you think you know, it. This feeds into everything."