"Nobody, I imagine, will deny that the whole future of our country depends upon our being able to increase productivity in manufacture, transportation and, generally, industry in all its various branches... If our output per man-year were to be increased by only 10 per cent. most of our economic difficulties would vanish into thin air. There are only two ways of achieving this: either our people must work harder or longer hours, or we must invent new and more efficient methods of carrying out technical processes. Our prosperity, our living standards, our very survival are governed by the one brute fact that unless we can persuade foreign countries to take our exports, they will cease to send us the food on which we live and the raw materials from which our exports are made. And these exports will have to run in increasing measure the gauntlet of competition by the hard-working, highly-competent, industrialised American, Continental and Japanese manufacturers, offering their goods on favourable terms, with every refinement of selling technique, to our former customers."