"The business market has always been price sensitive, within itself. The airline business has been bitterly competitive for many, many years. The consequence is that yes, business travel is not as price sensitive as leisure travel, but when you are trying to sell business travel to the companies that they work for, it's a very competitive business. So, certainly, business traveller is price sensitive. It's just price sensitive in a different way. Not in the absolute sense that the leisure business is very price sensitive in any case."