"Market share is important because you're going to fly between point A and point B. You need to offer a reasonable amount of frequency that's something that... That you used to have to in order to appeal to some segment of business travellers and there will be some business travel frequency. Therefore, frequency isn't going to become completely unimportant, maybe less important than it used to be. But if you're going to be a competitor in a given market, you find that market, you will, you can't, you can't rely on price, right? To say, well, I've got, I've got 2% of the capacity, but in order to fill the aeroplane, I've got to have 5% of the business. It's not going to work that way. And the consequence market share is important. You can't... To be a participant in the market. You've got to have a representative pretend age of capacity and, correspondingly, a representative share of the business. Alternatively, you're going to find yourself in very difficult times."