"The images of the Indian deities are usually highly magnetized, and when they are carried round the streets at the festivals their influence upon the people is unquestionably productive of much good. In many of the Hindu temples there are strong permanent influences at work, as is the case for example at Madura. Once when I visited that city some white ashes from the temple of Shiva were given to me, and also a bright crimson powder from the temple of Parvati, and I found that both of these were so powerfully magnetized as to retain their influence for some years and after much travelling. India is essentially a country of rites and ceremonies. The religion is full of them, and a great many of them are said to have been prescribed by the Manu Himself, though it is quite obvious that many others have been added at a much later date. p. 130"
January 1, 1970
https://en.wikiquote.org/wiki/Hindu_iconography