"The motion pictures which are the most popular of modern arts for the masses, have their moral quality from the minds which produce them and from their effects on the moral lives and reactions of their audiences. This gives them a most important morality. (1) They reproduce the morality of the men who use the pictures as a medium for the expression of their ideas sand ideals. (2) They affect the moral standards of those who thru the screen take in these ideas and ideals. In the case of the motion pictures, this effect may be particularly emphasized because no art was so quick and so widespread an appeal to the masses. It has become in an incredibly short period, the art of the multitudes."