Apple Inc.

"Here's to the crazy ones.The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo.You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them.Because they change things. They push the human race forward. While some see them as the crazy ones, we see genius.Because the people who are crazy enough to think they can change the world, are the ones who do."

"Everyone wants a MacBook Pro because they are so bitchin'."

"Well, looks like you've got lots of stuff to do, before you do any stuff"

"'It Just Works' Apple WWDC (2011)"

"Here’s to those who have always seen things differently. The ones who follow a vision, not a path. Where others perceive first as valuable, you value the first thing that actually matters. While others are distracted by the new, you focus on the significance of a whole new take. Even before you could see how, you never doubted we would change things. And then we did. Together. Again and again, and again, and again… Relentless optimism is what moves the world forward. So, keep seeing things differently. Keep thrusting there is always another way, a better way, a bigger way. One that lifts up humanity. Breaks down our barriers. And heals the landscape. You are the difference between the world as it was and the better place it will become. And different is the one thing about us, that will always be the same."

"If there was a lot of emotion in my voice today, it's because we've all been waiting for this day for a long time. It felt so great, … the people at this company are doing the best work of their lives, the best work that Apple has ever done."

"Apple is a business. And we’ve somehow attached this emotion [of love, devotion, and a sense of higher purpose] to a business which is just there to make money for its shareholders. That’s all it is, nothing more. Creating that association is probably one of Steve’s greatest accomplishments."

"If “the world’s greatest company,” Apple, and many others find themselves in a situation where they cannot continue to operate without [the People's Republic of] China, it is unlikely that politicians would risk sinking the boat of global business for the sake of [civil] rights. …Apple walks a tightrope between economic pragmatism and moral accountability. The company has thrived due to China’s industrial prowess, but [award-winning journalist Patrick] McGee suggests that Apple’s deep dependence on Chinese manufacturing puts it in an uncomfortable position, especially as geopolitical tensions rise."

"Microsoft has had two goals. One was to copy the Mac and the other was to copy Lotus' success in the spreadsheet. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost. They were able to copy the Mac because the Mac was frozen in time. The Mac didn't change much for the last 10 years. It changed maybe 10 percent. It was a sitting duck. It's amazing that it took Microsoft 10 years to copy something that was a sitting duck. Apple, unfortunately, doesn't deserve too much sympathy. They invested hundreds and hundreds of millions of dollars into R&D, but very little came out They produced almost no new innovation since the original Mac itself."

"Playboy: Then for now, aren't you asking home-computer buyers to invest $3000 in what is essentially an act of faith?"

"Jobs: Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh."

"With the exception of the Macintosh, whose users have found many creative ways to avoid being restrained (or insulted) by the decision that they would find more than one mouse button confusing, the new generation of machines has not freed its users from the keyboard-heavy user interfaces that preceded them."

"A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers, ... I think it’s the most ridiculous concept. What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper!"

"A foreman immediately roused 8,000 workers inside the company’s dormitories, according to the executive. Each employee was given a biscuit and a cup of tea, guided to a workstation and within half an hour started a 12-hour shift fitting glass screens into beveled frames. Within 96 hours, the plant was producing over 10,000 iPhones a day."