"After Japan's once-miraculous economy went bust in the 1990s, the nation sought to rebrand itself from a global business superpower to an exporter of a unique artistic culture. The country pivoted from mass-marketing high-technology offerings to spreading the word on everything from Hello Kitty to sushi. In 1997, Japan's Agency of Cultural Affairs started supporting exhibitions on manga, anime, video games and media art."
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Sources
Emiko Jozuka, “Japanese anime: From 'Disney of the East' to a global industry worth billions”, CNN, (28th July 2019).
https://en.wikiquote.org/wiki/Animation
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