"A proper January movie gets released to thousands of theaters at once—a studio's way of gritting its teeth and ripping off the Band-Aid ... The marketing plan for a film like this is often just a formal wake, the last stop before a film's reincarnation as generic product for the on-demand/DVD/streaming after-markets."
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Original Language: English
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Sources
Ty Burr, "January Is Hollywood's Very Own Leper Colony", The New York Times Magazine; January 20, 2013.
https://en.wikiquote.org/wiki/January
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January
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