"This study examined whether exposure to TV ads that portray women as sex objects causes increased body dissatisfaction among women and men. Participants were exposed to 15 sexist and 5 nonsexist ads, 20 nonsexist ads, or a no ad control condition. Results revealed that women exposed to sexist ads judged their current body size as larger and revealed a larger discrepancy between their actual and ideal body sizes (preferring a thinner body) than women exposed to the nonsexist or no ad condition. Men exposed to the sexist ads judged their current body size as thinner, revealed a larger discrepancy between their actual and ideal body size (preferring a larger body), and revealed a larger discrepancy between their own ideal body size and their perceptions of others’ male body size preferences (believing that others preferred a larger ideal) than men exposed to the nonsexist or no ad condition. Discussion focuses on the cognitive, attitudinal, and behavioral consequences of exposure to gender stereotypic television advertising."
Quote Details
Added by wikiquote-import-bot
Unverified quote
0 likes
Original Language: English
Available Languages (1)
Sources
Lavine, H., Sweeney, D., Wagner, S. H. (1999).[ https://journals.sagepub.com/doi/abs/10.1177/01461672992511012 “Depicting women as sex objects in television advertising: Effects on body dissatisfaction”], Personality and Social Psychology Bulletin, 25, p. 1049.
https://en.wikiquote.org/wiki/Media_and_gender
Revision History
No revisions have been submitted for this quote.
Categories
Media and gender
16 quotes on TrueQuotesView all quotes by Media and gender →
Related Quotes
"This year, according to statistics published by the advocacy group Women and Hollywood, women comprised just 27 perce…"
"At the same time, though, studio heads and producers have been relatively quick to welcome back actors, directors, an…"
"Women in quantitative fields risk being personally reduced to negative stereotypes that allege a sex-based math inabi…"
"Exposing participants to gender-stereotypic TV commercials designed to elicit the female stereotype, the present rese…"
"This study suggests that sex stereotypes implicitly enacted, but never explicitly articulated, in TV commercials may …"
"In the average American household, the television is turned "on" for almost seven hours each day, and the typical adu…"
"Research on women in print advertisements has shown that pictures of women's bodies and body parts ("body-isms") appe…"
"Evidence indicates that viewing or expressing a preference for relationship-themed television genres is associated wi…"
"Sexism in media partly involves the portrayal of both men and women in ways that are consistent with prevailing stere…"
"Gerbner and his colleagues further propose that compared to light television viewers, heavy television viewers are mo…"