"A June bad movie has way too much money riding on it to be anything but mediocre and boring. With hundreds of millions of dollars on the line, a crummy June film is going to be test marketed and reshot and reedited to within an inch of its life. By the time it makes its way to you, if it's not working, anything interesting or unusual in it will have been focus-grouped into oblivion so the studio can protect their enormous investment.A January bad movie, on the other hand, receives no such care (or meddling). Why throw good money after bad? Just cut your losses and let the thing really suck. And that's how you wind up with a movie like The Devil Inside, which is so intensely stupid it's almost brilliant—and entirely entertaining. To put it another way: in January, you get trainwrecks. In June, you get controlled demolitions ... In other words, with low financial risk comes the opportunity for high creative risk, an agreeable quality shared by many January releases"
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Original Language: English
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Sources
Matt Singer, "Why I Love Going to the Movies in January", IndieWIRE; January 23, 2013.
https://en.wikiquote.org/wiki/January
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January
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