"In modern-day France, a long-term interest in Japan has mingled with the strong culture of bande dessinée, or French and Belgian comics. “The current popularity of manga [there] is generally traced to the proliferation of anime on French TV in the mid-1970s and 1980s,” according to Gueydan-Turek. This was largely limited to blockbuster manga and encouraged “a simplified and distorted view of Japanese culture”, where aspects like kawaii (the culture of cuteness) and certain violent aesthetics prevailed “over the artistic and literary nuance of more multilayered graphic works such as Keiji Nakazawa’s Barefoot Gen”. One manga series beloved in France has been the cat-centric Chi’s Sweet Home. However, Gueydan-Turek points to the la nouvelle manga movement as a less mainstream alternative, which brings together Japanese mangaka (manga authors) and Franco-Belgian bande dessinée artists in a hybridised approach to the multiple cultures."
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Christine Ro, “Did manga shape how the world sees Japan?”, BBC, (12 June 2019).
https://en.wikiquote.org/wiki/Animation
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