"Penny Press is a term that describes the mass appeal press of the early nineteenth century in New York. Newspapers were sold foe a penny in the streets and they made a profit from advertisers, and were oriented towards less educated, ordinary citizens. With bold eye-gripping headlines and various escapades to generate or report the news Hearst’s Examiner [in San Francisco] began to climb in circulation [due to yellow journalism]."
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Vir Bala Aggarwal, V. S. Gupta in: "Handbook of Journalism and Mass Communication", p. 169.
https://en.wikiquote.org/wiki/Yellow_journalism
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Yellow journalism
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