"I have to tell you, Ray, I’ve been obsessive about protecting our IP, really from second one. So I think the registration was not that far behind, yes. And when I speak with other founders — not only in food and beverage — the first thing I always ask is, “Have you filed to trademark your IP, your name?” Because without that, generally speaking, you’re back to zero. I mean, a name change after you launch is very challenging, if not impossible. And so one of the first things I ask after, “Are you well capitalized?” and “Let me try the product. How does it taste?” would be, “Do you own your IP?”"
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{{cite web|url= https://medium.com/@yannihufnagellemon/yanni-hufnagel-taste-radio-the-perfect-plan-to-become-a-billion-dollar-brand-a3a8f090ac95
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Yanni Hufnagel
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