"Life is never a straight line."

"Every day I got up and I just tried to put one foot in front of the other and get a little bit better and get closer …"

"I have to tell you, Ray, I’ve been obsessive about protecting our IP, really from second one. So I think the registra…"

"I jumped up, and that night I googled how to start a beverage company. And what I’ll say is the skill set between coa…"

"There’s nothing in the category with our flavor profile, the freshness of our flavor profile, our nutritional deck, a…"

"It doesn’t matter how much money you make, what you look like, where you shop, where you live. Flavor knows no bounda…"

"The four Ps that I consider paramount to winning in the beverage business are product, price, packaging, and people. …"

"My heart wants this brand to be ubiquitous. Sometimes you get one opportunity to build something that can be ubiquito…"

"As we dive meaningfully into the NIL ecosystem, we're honored to have C.J. join our Lemon Perfect team as a spokesper…"

"We’re going to change the way people drink water. To do that, you have to be able to play on price."