"The first and most important step in winning sounds so obvious you think everybody does it, but in fact more people mess up than anything else and here is what it is: you have to decide to win. Now that sounds obvious, who wouldn't decide to win, but the thing is, it is not just 'Oh I want to win!' it is 'Oh I would like to win and I prioritize winning above and beyond everything else.' If you haven't made that step you are not ready to win. Winning sounds great on paper, but there are a lot of consequences to winning. There is a lot that comes with winning that you need to be prepared for. If you are not ready to win - if you have not decided to win - you probably won't. Let me tell you a few personal stories of my own: When I was very young as a soccer player I was a very good player. I was very talented - I did a lot of good things with the ball. But I didn't score a lot of goals. I wasn't a goal scoring player and I talked to a friend of mine who was a coach, and he said 'Well, have you practiced your goal scoring celebration? Have you practiced what you do when you score?' I Said 'No why does that matter?' 'You are not prepared to score, you are not even ready to succeed!'"