"How lasting the impact of social media will have is yet to be determined, but one thing for sure, it has turned the c…"

"Marketing has long known how to exploit fads and how to develop trends."

"[Several] companies holds market share in excess of 50 percent in its prime market. All of them have been able to est…"

"Visionaries are the first people in their industry segment to see the potential of the High Tech Marketing Enlightenm…"

"Entering the mainstream market is an act of burglary, of breaking and entering, of deception, often even of stealth. …"

"Just as in literature, where memorable characters like Hamlet or Heathcliff or even Dirty Harry stand out and become …"

"You need to understand that informed intuition, rather than analytical reason, is the most trustworthy decision-makin…"

"First, please note that we are not focusing here on target-market characterization. The place most crossing-the-chasm…"

"Scientific skepticism is considered good. ... Under this principle, one must question, doubt, or suspend judgment unt…"

"Soldiers have medals, scholars have publications."