"We are dealing with a problem in mass psychology. We seek to ... strengthen the tradition of the diamond engagement ring—to make it a psychological necessity capable of competing successfully at the retail level with utility goods and services."
Quote Details
Added by wikiquote-import-bot
Unverified quote
0 likes
Original Language: English
Available Languages (1)
Sources
N. W. Ayer (1947) strategy plan for De Beers, as cited in "Have You Ever Tried to Sell a Diamond?", The Atlantic Monthly (February 1982).
https://en.wikiquote.org/wiki/Diamond
Revision History
No revisions have been submitted for this quote.
Categories
Diamond
83 quotes on TrueQuotesView all quotes by Diamond →
Related Quotes
"All is beautiful and unceasing, all is music and reason, and all, like diamond, is carbon first, then light."
"For a life where diamonds really are forever."
"Diamond is the hardest natural substance known. It is formed deep in the mantle, and is only brought to the surface v…"
"It has the greatest thermal conductivity known. A sizeable stone held in the hand feels cold, hence the slang name "ice""
"The Aurora Pyramid of Hope is a collection of 296 natural diamonds of combined weight of 267.45 carats, in a wide var…"
"I thought of the soul as resembling a castle, formed of a single diamond or a very transparent crystal, and containin…"
"Since Great Britain has such an important interest in the diamond industry, the royal couple could be of tremendous a…"
"We spread the word of diamonds worn by stars of screen and stage, by wives and daughters of political leaders, by any…"
"The substantial diamond gift can be made a more widely sought symbol of personal and family success — an expression o…"
"Over the years, the diamond industry has had a devastating impact in countries such as Sierra Leone, Angola and the C…"