"Administration is both social engineering and applied psychology. It is apparatus and mechanics, incentives and human…"

"It is in applied psychology, if anywhere, that today we should be modest and grant validity to a number of apparently…"

"Applied psychology can... speak the language of an exact science ill its own field, independent of economic opinions …"

"Religion, as far as I could see, was chiefly concerned with “getting into Heaven.” A stockpile of prayers and could e…"

"Life is mainly grief and labour. Two things get you through. Chortling when it hits your neighbour, Whingeing when it…"

"People who identify strongly with their s frequently experience pleasure when they observe threatening members’ misfo…"

"The have a saying: “The misfortune of others tastes like honey.” The speak of joie maligne, a diabolical delight in o…"

"I coined the word "limerence." It was pronounceable and seemed to me and to two students to have a "fitting" sound. T…"

"The English language lacked a noun singular for the state of being love smitten, or having fallen in love, until Doro…"

"Data collection largely began with the now classic dissection of this madness, found in Love and Limerence, by Doroth…"