"[first lines] I know what you're thinkin'... What the heck do I need a 5-spindle for... when I barely sell enough milkshakes to justify my single-spindle. Right? Wrong. Are you familiar with the notion of the chicken or the egg? Mr. Griffith, I mentioned... that there'd be costs. Well, I think it applies here. Do you not need the multimixer because, well heck, you're not selling enough milkshakes. Or are you not selling enough milkshakes because you don't have a multimixer? I firmly believe it's the latter. Because your customer comes in here and he knows if he orders a shake from your establishment... that well, he's in for a terrific wait. He's done it before and he thinks to himself, well, by golly, I'm not gonna make that mistake again. But if ya had the Prince Castle, 5-spindle, multimixer... with patented direct-drive electric motor we'd greatly increase your ability to produce... delicious, frosty milkshakes, FAST. Mark my words. Dollars to donuts, you'll be sellin' more of those sons-of-bitches... than you can shake a stick at. You increase the supply, and the demand will follow... Increase supply, demand follows. Chicken, egg. Do you follow my logic? I know you do because you're a bright, forward thinking guy who... knows a good idea when he hears one. So... What do you say?"
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The Founder
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