"The start of the rivalry between the Pepsi-Cola and Coca-Cola companies in the 1940s is legend in business. Less known is that a bigger, more important battle was being fought on the front lines of the cola wars at the same time: the struggle of African-Americans to gain access to white Corporate America. Underdog Pepsi-Cola—under the direction of an astute businessman with a keen sense of his role as a leader—joined forces with a group of striving African-American professionals. Their union made history, and taught American businesses a lesson in the value of a diverse workforce. To the ranks of the unsung civil rights pioneers, add Pepsi's first special-markets sale staff. Instead of schoolrooms or lunch counters, their struggles and victories took place in offices, storefronts, and factory floors. You haven't heard the names of these men in the myriad books written about the cola wars over the decades. They were workers whose talents were hidden in plain sight because of their race; their stories played out before the civil rights revolution. Businesses were just awakening to the potential of a diverse work place and untapped markets."
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Original Language: English
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Stephanie Capparell,
https://en.wikiquote.org/wiki/Soft_drink
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Soft drink
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