"Sales personnel in all six organizations indicated a primary concern with customer problems, competitive activities, and other events in the marketplace. Manufacturing personnel were all primarily interested in problems of cost reduction, process efficiency, and similar matters."
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Paul R. Lawrence
(April 26, 1922 – November 1, 2011) was an American sociologist, Professor of Organizational Behavior at the Harvard Business School, and consultant. He is known from his 1967 work with Jay W. Lorsch, entitled Organization and environment: Managing differentiation and integration, a pioneering work in the field of contingency theory.
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