"Syed, SHUT UP! (Lord Sugar speaking to Syed Ahmed)."

"If there was a market in mass-produced portable nuclear weapons, we'd market them, too."

"But you were in the restaurant business before?? Marco-Pierre White or something....The Titanic – well here's another…"

"I tell you what, if any of you survive here, I promise you this: As sure as I have a hole in my bloody arse, when it …"

"Pan Am takes good care of you. Marks & Spencer loves you. Securicor cares. I.B.M. says the customer is king. At Amstr…"

"But I've sat here four times, and there is a message coming from above....not that I am a believer in the Lord or any…"

"My history of lending money from banks is that they want to know the ins and outs of the backside of a duck."

"I came from an environment where I needed to succeed. There was no wealth or anything like that in the family. Not th…"

"Now Matthew, you are an awkward character - I'm sorry to say that to you but you are an awkward character. It seems y…"

"If you take care of your character, your reputation will take care of itself."