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April 10, 2026
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"Heterosexism: The belief in the inherent superiority of one pattern of loving and thereby its right to dominance."
"Labels felt it was too hard to break a woman at radio so they werenât signing them, and radio says the labels arenât giving them the artists. When I signed Miranda [Lambert to Sony in the early 2000s], it was never âUh-oh, sheâs a female.â That only started in the last 10 years. I [recall] taking an artist around, and a record label exec said, âIâm not signing any femalesâ â not even âIâm not signing your female.â I mean, that was spoken."
"If you want to make ratings in country radio, take females out. The reason is mainstream country radio generates more quarter hours from female listeners at the rate of 70 to 75 percent, and women like male artists. The expectation is we're principally a male format with a smaller female component. I've got about 40 music databases in front of me, and the percentage of females in the one with the most is 19 percent. Trust me, I play great female records, and we've got some right now; they're just not the lettuce in our salad. The lettuce is Luke Bryan and Blake Shelton, Keith Urban and artists like that. The tomatoes of our salad are the females."
"This is the biggest bunch of BULLSHIT I have ever heard. I am gonna do everything in my power to support and promote female singer/songwriters in country music. Always."
"Itâs the first time [the showâs] been hosted by a couple of tomatoes!"
"I think it got a lot of attention focused on something that frankly the audience probably knows nothing about, which is the fact that there are gatekeepers at radio and people that consult and decide what gets played,â McBride said. âI donât think people were really aware of that. ⌠I donât know if itâs helped or not helped, but we do have some more females getting some airplay on the radio than there was a year ago."
"Don't worry babe. I see an opportunity here. (A) big ole vagina-shaped opportunity."
"I wrote the song âFight Like a Girlâ about Tomatogate. (Radio consultant) Keith Hill said, men are the lettuce of the country salad, women are the tomatoes. You put a couple on top, but any more than (19) percent is too much. Thatâs literally almost a direct quote. Me and my two really good friends got pissed off and wrote a song, which I think is the best way to handle being pissed off."
"Whether or not a song gets airplay should be based on how good the SONG isâŚnot whether itâs sung by a male or female. Itâs kind of like comparing tall artists to short artists, blondes to brunettes, bald guys to guys with hairâŚ.what does it matter?"
"Tens of thousands of American servicemen enjoyed their first exotic port of call, too, this time at Olongapo City. The 20 or so R&R sites in the late 1950's had swelled to 1,567 in Olongapo and another 615 in Angeles city by the late 1980's. Hawaii and the Philippines were only two of the many places where military sexism found its logical expression. Soldiers viewed girls and women there through lenses of compliant Asian femininity but referred to them derogatorily as âslant eyesâ. The âlittle brown sex machinesâ referred to T-shirts in Okinawa, Japan, morphed quickly into âlittle brown fucking machines powered by riceâ in displays of militarized misogyny. Following six months of service, soldiers tired of drinking and playing billiards and video games could fly cheaply to Thailand, Hong Kong, Okinawa, or South Korea for more of the same, where structurally similar R&R venues had been set up for them. The 500,000 American soldiers in and near Saigon during the Vietnam war were matched in number by women and girls in prostitution, many in a kind of licensing system approved by the U.S. military."
"Two studies investigated gender stereotyping in American magazine photos. Study 1 compares cover photos of men and women on face-ism, an index of the degree to which a photo focuses on the face versus the body. Photos of women are found to focus more on their bodies and photos of men on their faces, a finding consistent with previous research. This finding is strongly mediated by other variables, however, particularly the social role of the cover person. Study 2 compares the facial expressions, specifically the mouth positions, of men and women in advertisements from several popular magazines. Women are significantly more likely than men to be photographed with their mouths open, presumably portraying less serious expressions."
"KugtĂĄr ni kabaiĂĄn, ilot ni kalantangan."
"Looking at almost 6,000 children's books published between 1900 and 2000, the study, led by Janice McCabe, a professor of sociology at Florida State University, found that males are central characters in 57% of children's books published each year, with just 31% having female central characters. Male animals are central characters in 23% of books per year, the study found, while female animals star in only 7.5%."
"Do you really believe ... that everything historians tell us about men â or about women â is actually true? You ought to consider the fact that these histories have been written by men, who never tell the truth except by accident.â"
""Oh, come now!" Helena spoke up at this point. "Surely you're not trying to deny that women too have their a part in sin, despite what you've been saying about men being the instigators and causes of all evil and it always being men who put us up to it? For the most part, that's nonsense. To take their part for a moment (for, after all, we are alone here and they can't hear us), what about all those shameless and corrupt women who dishonor our sex publicly, soliciting men openly and selling off their honor to the first bidder? Such women destroy men, stripping them of all their money and often bringing them to the point of death. And men certainly aren;t going to let us forget they exist-especially since many of them are upright and virtuous, like Scipio, Xenocrates, Alexander, and the others we read about in history." "Well that last point is true as far as it goes," replied Cornelia. "But you aren't going to find men like that often: they are like patterns of virtue that God sends into the world for others to imitate (though few manage to get anywhere near the mark), and that's the reason why historians pick them out for special mention, as something remarkable, outlandish, and memorable, like those amazing comets that appear once in the course of many years. By contrast, there have been endless good and virtuous women. But where shameless women are concerned-and I am not trying to deny that such women exist (would that they didn't!)-I repeat what I said earlier, that the source and the true cause of this terrible evil lies in the men who trapped, tempted, solicited, and lured on these women while they still had their honor, leading the naive and easygoing of them to fall head-over-heels to their ruin. But for all that, these women, wretched as they are, preserve a little more dignity than the men they consort with, because at least they aren't the ones the men; whereas men fall into their traps like animals and pay for them, however corrupt, vile, and wretched they are. Which is something that wouldn't happen if they kept their heads and showed some of that modesty and virtue we find in women. Just tell me: have you ever come across the case of a young girl, a virgin, so bold and shameless as to tempt a man into vice? It cannot be doubted that when a virgin loses her honor, it can be blamed entirely on a man who has shamelessly flattered and solicited her in all the ways he can find: eventually, as I say, he takes advantage of her naivete and gradually strips her of all her natural feminine dignity and power until she is finally reduced to prostitution, either because he ahs abandoned her, as often happens, or because some other hardship forces her into it. And once the wretched creatures are reduced to this state, knowing as they do that men, with their tricks and relentless pestering, have been responsible for their downfall, they decide to get something back for the great harm they have suffered and resolve never to love a man again, since they have been so deceived by them, but rather to give them a taste of their own medicine and, just as men once preyed on their honor, they prey on men's purses; they pretend to love them and if, by some chance, a man falls in love with one of them (for it does happen sometimes that men get more involved with these women than with decent women, because these women have become like men and share their propensity to vice)-if that happens, I can tell you, he's had it, because they will drain him to the last penny, just as he deserves. "And besides all this, those poor women have only one sin (and that one caused by men, as I have said), whereas most men have endless vices. So why should so much blame be heaped on our sex? I'm not denying that it is a most shocking and shameful thing, but it is unfair that all women should be blames for the transgressions of a few, or that their vice should reflect on women in general. Though even those few do not deserve to get all the blame while men stand by smugly congratulating themselves, because I have not come across any divine law that absolves men of this sin and punishes women alone."
"Because many manufacturing jobsâsuch as machinists and craft workersâhave long been male-dominated, women who enter the field may lack power or be seen as outsiders, thus making them targets for harassment."
"[Consider] what some women do when people gather with a shaykh to hear [the recitation of] books. At that point women come, too, to hear the readings; the men sit in one place, the women facing them. It even happens at such times that some of the women are carried away by the situation; one will stand up, and sit down, and shout in a loud voice. [Moreover,] her awra will appear; in her house, their exposure would be forbidden â how can it be allowed in a mosque, in the presence of men?"
"In the average American household, the television is turned "on" for almost seven hours each day, and the typical adult or child watches two to three hours of television per day. It is estimated that the average child sees 360,000 advertisements by the age of eighteen (Harris, 1989). Due to this extensive exposure to mass media depictions, the media's influence on gender role attitudes has become an area of considerable interest and concern in the past quarter century. Analyses of gender portrayals have found predominantly stereotypic portrayals of dominant males nurturant females within the contexts of advertisements (print and television), magazines fiction, newspapers, child-oriented print media, textbooks, literature, film, and popular music (Busby, 1975; DurMn, 1985a; Leppard, Ogletree, & Wallen, 1993; Lovdal, 1989; Pearson, Turner, & Todd-Mancillas, 1991; Rudmann & Verdi, 1993; Signorielli & Lears, 1992). Most of the research to date on the effects of gender-role images in the media has focused primarily on the female gender role. A review of research on men in the media suggests that, except for film literature, the topic of masculinity has not been addressed adequately (Fejes, 1989). Indeed, as J. Kate (1995) recently noted, "there is a glaring absence of a thorough body of research into the power of cultural images of masculinity" (p. 133). Kate suggests that studying the impact of advertising represents a useful place to begin addressing this lacuna."
"This study suggests that sex stereotypes implicitly enacted, but never explicitly articulated, in TV commercials may inhibit women's achievement aspirations. Advertising is often the soft porn of the mainstream, but it is porn nonetheless. It objectifies women, reduces them to body parts, and promotes the idea that women are here to be looked at, used, and consumed. Men and women (N=180) viewed locally produced replicas of four current, sex-stereotyped commercials, or four replicas that were identical except that the sex roles were reversed, or (control) named their favorite TV programs. All subjects then wrote an essay imagining their lives â10 years from now.â The essays were coded for achievement and homemaking themes. Women who viewed traditional commercials deemphasized achievement in favor of homemaking, compared to men and compared to women who had seen reversed role commercials. The reversed role commercials eliminated the sex difference in net achievement focus. Control subjects were indistinguishable from their same-sex counterparts in the traditional condition. The results identified some social changes needed to make âequality of opportunityâ a social reality for women as well as men."
"This year, according to statistics published by the advocacy group Women and Hollywood, women comprised just 27 percent of creators, directors, writers, producers, executive producers, editors, and directors of photography working in television. Itâs a figure thatâs actually fallen since last year. Women account for 40 percent of speaking characters on television, a figure thatâs also dropped."
"At the same time, though, studio heads and producers have been relatively quick to welcome back actors, directors, and writers whoâve been accused of harassment and assault, particularly when their status makes them seem irreplaceable. Itâs a dual-edged message: Donât abuse your power, but if you do, youâll still have a career. Part of the confusion comes down to the fact that these men are seen as invaluable because the stories they tell are still understood to have disproportionate worth."
"According to a report by the Womenâs Media Center, television viewers are less likely to see women reporting the news today than just a few years ago. At the Big Three networksâABC, CBS, and NBCâcombined, men were responsible for reporting 75 percent of the evening news broadcasts over three months in 2016, while women were responsible for reporting only 25 percentâa drop from 32 percent two years earlier."
"âEven if itâs unspoken, there is a very clear expectation that you will maintain a certain appearance if youâre a woman,â the former CNN anchor and NBC News White House correspondent Campbell Brown told me. âThe ability to maintain that appearance flies out the window when you get pregnant.â"
"The practice of using first names for individuals from a profession that is predominantly female occurs in health care. Physicians are typically referred to using their last name, but nurses are referred to, even by physicians they do not know, by their first name. According to Suzanne Gordon, a typical conversation between a physician and a nurse is: "Hello Jane. I'm Dr. Smith. Would you hand me the patient's chart?""
"Do women have to be naked to get into the Met. Museum? Less than 5% of the artists in the Modern Art Sections are women, but 85% of the nudes are female."
"The basic Buddhist stand on the question of is age-old. At the highest tantric levels, at the highest esoteric level, you must respect women: every woman."
"Research on women in print advertisements has shown that pictures of women's bodies and body parts ("body-isms") appear more often than pictures of men's bodies. Men's faces ("face-isms") are photographed more often than their bodies. This present study is the first to confirm this finding for television commercials. Results showed that men appear twice as often as women in beer commercials. The body-isms of women significantly outnumbered the body-isms of men. Women also appeared in swimwear more often than men, thus increasing the photo opportunities for body-isms. This study raises concerns about the dehuman&ing influence of these images in beer commercials, and their association with alcohol use and the violence in the televised sporting events during which beer commercials are frequently aired."
"A central tenet of modern has been the assertion that "all women are oppressed." This assertion implies that women share a common lot, that factors like class, race, religion, , etc. do not create a diversity of experience that determines the extent to which sexism will be an oppressive force in the lives of individual women. Sexism as a system of domination is institutionalized but it has never determined in an absolute way the fate of all women in this society. Being oppressed means the absence of choices. It is the primary point of contact between the oppressed and the oppressor. Many women in this society do have choices, (as inadequate as they are) therefore exploitation and discrimination are words that more accurately describe the lot of women collectively in the United States. Many women do not join organized resistance against sexism precisely because sexism has not meant an absolute lack of choices. They may know they are discriminated against on the basis of sex, but they do not equate this with oppression. Under capitalism, patriarchy is structured so that sexism restricts women's behavior in some realms even as freedom from limitations is allowed in other spheres. The absence of extreme restrictions leads many women to ignore the areas in which they are exploited or discriminated against; it may even lead them to imagine that no women are oppressed. There are oppressed women in the United States, and it is both appropriate and necessary that we speak against such oppression."
"If our stereotype about women today is that women are the moral center of the home, they are the beacon of light that keeps men and women in line ... that idea is actually of relatively recent vintage, that stereotype about women's morality, that actually comes from the late 19th century ... the stereotype about women in the 1600s and 1700s was just the opposite â it held that we were naturally lustful and wanton, we are in need of male guidance ... in order to protect ourselves from our natural inclination and temptation into sin."
"For the next few months, I kept noticing ads that demeaned women in popular magazines as well as in The Lancet. Many of them ended up on my refrigerator. Some of them were outrageous. ("My boyfriend told me he loved me for my mind. I was never so insulted in my life," said a woman with a cigarette.) Many were demeaning, such as the adfor a "feminine hygiene" spray that said, "You don't sleep with teddy bears any more," implying that, although our teddy bears don't mind how we women smell, our boyfriends do. Somewere shockingly violent. I began to notice patterns and categories. I saw that women's bodies were often dismembered in ads-just legs or breasts or torsos were featured. Breasts are the most visible symbol of femininity in advertising. The breast, more than any other part of the female body, is emphasized and sexualized, and it becomes an object of desire. This objectification reduces women to mere body parts and reinforces an unrealistic standard of beauty.I saw that women were often infantilized and that little girls were sexualized. ("You're a Halston woman from the very beginning," said a shampoo ad, featuring a girl of about five.) I bought a macrolens for my camera and turned the ads into slides. I wasn't sure what I was going to do with them. I had begun my life's work."
"Only the fresh revolutionary storms were strong enough to sweep away hoary prejudices against woman."
"Our said happiness is but the excuse of our exclusion. Whenever I hear a man talking of the advantages of our ill-used sex, I look upon it as the prelude to some new act of authority."
"Sexism: The belief in the inherent superiority of one sex and thereby the right to dominance."
"The present study extends existing research showing a link between images of women in advertisements and sexual attitudes. Advertising encourages the idea that sex is something casual, impersonal, and disconnected from real relationships. Women are often portrayed as passive objects to be consumed, and sex becomes a commodity, devoid of emotional connection or intimacy. We examined also the impact of seeing sex image and progressive advertisements on attitudes toward feminism and the women's movement. Ninety-two undergraduate academic and technology white middle-class students were assigned to one of two conditions: rating either sex image or progressive advertisements. All participants then completed four subscales of M. R. Burt's [(1980) "Cultural Myths and Supports for Rape," Journal of Personality and Social Psychology, Vol. 38, pp. 217-230] Sexual Attitudes Survey and R. E. Fassinger's [(1994) "Development and Testing of the Attitudes Toward Feminism and the Women's Movement (FWM) Scale," Psychology of Women Quarterly, Vol. 18, pp. 389-402] Feminism and Women's Movement Scale. Major findings include replication of previous data showing a relation between viewing sex image advertisements and reporting attitudes supportive of sexual aggression. Those seeing sex image advertisements also showed lower acceptance of feminism. It is suggested that continuous presentation of such advertisements undermines women's striving for equality."
"Over the past five decades, gender-role portrayals in advertisements have changed in accord with the changing roles of women in society. In 1953, only 23.4% of women were in the labor force. At that time, advertisements typically portrayed women as objects of sexual gratification, or as spouses, homemakers, and mothers whose characteristics were passivity and dependence (Courtney & Lockeretz, 1971 in Belknap & Leonard 11, 1991) Four decades later, women's participation had doubled, to 60.7%. (Basset, 1994; Hughes, 1995). Women not only were gaining ground in marketplace participation, but also were filling positions once held primarily by men. As women began to enter the workforce, the image of the ideal woman began to be transformed. Changing demographic, economic and social patterns, encouraged a resurgence of feminist groups who focused public attention on the portrayal of women in media (Sullivan & O'Connor, 1988). Women in advertisements became central characters (Belknap & Leonard, 1991); they were portrayed as working outside the home, in nontraditional, progressive occupations. In contemporary advertisements, increasingly women are presented in professional roles requiring decision making on items and topics other than household, hygiene or beauty products, and sometimes they are portrayed as autonomous and equal to their male counterparts. Coinciding with this reduction in the portrayal of women in traditional homemaker and mother roles, has been a 60% increase in advertisements in which women are portrayed in purely decorative roles (Sullivan & O'Connor, 1982)."
"All wickedness is but little to the wickedness of a woman ... What else is woman but a foe to friendship, an inescapable punishment, a necessary evil, a natural temptation, a desirable calamity, a domestic danger, a delectable detriment, an evil of nature, painted with fair colours!"
"Man should be trained for war and woman for the recreation of the warrior."
"We know that women gamers face harassment and stalking and threats of violence from other players. When they speak out about their experiences, they're attacked on Twitter and other social media outlets, even threatened in their homes. And what's brought these issues to light is that there are a lot of women out there, especially young women, who are speaking out bravely about their experiences, even when they know they'll be attacked for it."
"[In] many countries, labour market discriminationâi.e. the unequal treatment of equally productive individuals only because they belong to a specific groupâis still a crucial factor inflating disparities in employment and the quality of job opportunities [...] Evidence presented in this edition of the Employment Outlook suggests that about 8 percent of the variation in gender employment gaps and 30 percent of the variation in gender wage gaps across OECD countries can be explained by discriminatory practices in the labour market."
"As for some characters being dead and then alive again -- that happens to both genders in comics. Look at Wonder Man. The thing that, to my mind, separates the male and female characters are the sex crimes. Only the female characters are victims of sex crimes; male characters are never subjected to that. (There may be one or two exceptions when the male character was sexually abused as a child, but that's about it.) It is the number and frequency of THAT which troubles me. (...) A female soldier in battle may suffer wounds; that's different than a woman being stalked, kidnapped, and having violence done to her in civilian life. The former incurs the physical damage because of her occupation; the latter, strictly because of her gender. A female cop may be shot because she is a cop, not because she is a female. That, to me, is part of the difference."
"Before suing, Iâd consulted other women who had sued big, powerful companies over harassment and discrimination, and they all gave me pretty much the same advice: "Donât do it." One woman told me, "Itâs a complete mismatch of resources. They donât fight fair. Even if you win, it will destroy your reputation.""
"I reject the argument that I wasnât the right person to bring suit. I was one of the only people who had the resources and the position to do so. I believed I had an obligation to speak out about what Iâd seen."
"Prostitution is the use of a woman's body by a man for his own satisfaction. There is no desire or satisfaction on the part of the prostitute. Prostitution is not mutual, pleasurable exchange of the use of bodies, but the unilateral use of a woman's body by a man in exchange for money"
"No one thought to ask about what would happen next ... nearly an entire generation came of age in a peculiar all-male world where the only concern was the Koran, sharia law and the glorification of jihad."
"Sexism in media partly involves the portrayal of both men and women in ways that are consistent with prevailing stereotypes. Illustrating this sexism, men are more likely to appear in prime-time programming than women, and when women are shown, they are less likely to be shown working outside the home and more likely to be shown in a romantic relationship (Signorielli, 1989). Lauzen, Dozier, and Horan (2008) similarly found that women were underrepresented in prime-time shows and were more likely to be shown in interpersonal or social roles, while men were more likely to be portrayed in work roles. This underrepresentation of women even pervades television commercials, where women not only appear less, but are also more likely to be portrayed as secondary characters supporting a male character when they are present (Ganahl, Prinsen, & Netzley, 2003). The same trend holds true for video games, where female characters are less likely to be heroes or main characters and, when they are included, they tend to dress in a manner consistent with stereotypes (Dietz, 1998). Female (vs. male) video game characters are also more likely to be sexualized and scantily dressed, while male characters tend to be hypermasculine and violent (Dill & Thill, 2007). And, consistent with research on other media effects, sexist content does affect consumers in a content-consistent manner. For example, media consumption in general (Swami et al., 2010) and frequency of playing sexist video games specifically are both associated with greater benevolent sexism (Stermer & Burkley, 2015). In another study, greater video game playing over one's lifetime was found to correlate with hostile sexism (Fox & Potocki, 2016). Together, the research shows that the way gender roles are portrayed in media can influence consumersâ own attitudes."
"This study examines the way female and male models are portrayed in magazine advertisements. Specifically. we focus on differences in sex role stereotyping, sexual display of the body, and violent imagery. Data were collected from a stratitied random sample of magazines displaying fashion and fitness advertisements (N = 254). Findings from he analysis show that females are more likely than males to be placed in submissive positions, sexually displayed, and subjects of violent imagery. Sexual display and violent imagery measures are the strongest predictors of subjective level of exploitation."
"Women have long been props for war-making. Invasions are often justified in part by pointing to the suffering of women in the countries targeted for attack. âOnly the terrorists and the Taliban threaten to pull out womenâs fingernails for wearing nail polish,â Laura Bush said when she took over her husbandâs weekly radio address, in 2001, to urge Americans to support the war in Afghanistan. Like McMasterâs miniskirt photograph, Bushâs speech exemplifies the kind of pseudo-feminism sometimes used to justify invasion. The literary theorist and postcolonial feminist Gayatri Spivak calls it âwhite men saving brown women from brown men,â an imperial logic that ignores sexism at home to fight sexism abroad, and which disregards brown womenâs agency and self-understanding. How women make sense of the situations in which they liveâwhether, for instance, they see the veil as oppressive or as a symbol of resistance or simply as an important religious practiceâis irrelevant. Instead, imperialism is presented as a necessary act of deliverance. They donât know how to treat their women; our jobâreally, our moral obligationâis liberation."
"When retailers in Western Europe produce these sorts of garments (i. e., the âburkiniâ) they are not âhelpingâ women. They are pandering to the whims of male ultra-conservative religious leaders, and in so doing are tacitly endorsing the misogyny contained in all such religious edicts on female clothing. Like the well-meaning fools who rushed out to don a hijab in a show of solidarity (and lack of neural activity), it betrays those Muslim women in the community who do not wish to conform to whatever the most conservative and parochial voices of self-appointed leaders have ordained acceptable. These acts endorse and promote the worldview of those who suggest that women are to be treated like children or possessions. It severely undermines the voices of women who wish to live as authors of their own lives."
"Most patients who visit the doctor are female. Most patients who report being in pain are female. "The epidemiology is clear, women are up to 70 percent of all pain patients" says Jeffrey Mogil, a neuroscientist at McGill University and author of a new commentary in Nature arguing for greater diversity in lab animals. A growing body of evidenceâincluding a 2012 analysis of 11,000 patient recordsâindicates that women are more sensitive to pain. In fact, they may be hardwired to feel pain differently. Last year, Magil and a plethora of co-authors published a study showing that female lab mice actually used different cells to transmit pain signals through their spinal cord. And while no one has confirmed that this is also the case in human females (paging the ethics committee...), Magil says evidence in animals is both compelling and growing stronger. "This is not news for those of us who have worked in this field for a long time," says William Schmidt, president of NorthStar Consulting, a pain research company. "Itâs still a struggle to get some very traditional investigators to understand the importance of gender in preclinical and clinical pain research." In 2015, just 4 percent of all the rodent-based papers published in the journal Pain used both males and females, says Mogil. That's roughly the same as it has been for a decade Mogil says this inertia comes partly from scientists who believe female rodents aren't reliable model organisms. And true, there is research that indicates their hormonal fluctuations (female rodents have oestrous cycle that is roughly analogous to the human menstrual cycle) do affect the data. "The problem is if you look at those studies, their results are going in different directions," says Mogil. In some studies rats are more sensitive, in others less. Overall, it averages out, he says."
"Across all the countries examined, females were underrepresented in the film workforce compared to their actual percentages globally. Discrepancy scores were calculated to determine the degree to which on-screen depictions of occupations differ from real-world values (see Table 6). The scores were grouped into three categories based on the size of the discrepancy: small (5-9.9), moderate (10-19.9), and large (20+). India was the only country in which female film jobs revealed a small difference from the real world. Five countries (Japan, Brazil, U.K., China, Korea) showed moderate differences between movie and actual workforce percentages and five countries (France, Russia, U.S., Australia, Germany) showed large differences. Once again, women are underrepresented on screen. This time they comprise less than a quarter of the workforce in international films, which is well below their share in the real world of work. Given that movies can set an agenda for the next generation entering the workforce, the lack of females in the labor market is a concern. Perhaps even more troubling is the types of occupations women are shown possessing, the topic of the next section."