Lana Scolaro

"I was initially inspired by the young, rebellious rock elite of our era, as I’d never seen fine controversial jewelry designed for a niche market of the young and fearless, involving weapons and illegal substances. I then realized that I did not want to provoke use of weapons through my designs, as the designs were merely for comical attraction, the same way children play with toy guns; so I decided it would be an idea to donate to specific War Funds such as War Child with each item sold.”"

"“The starting point in my design process has always been a rough sketch of my imagination, I’ll then spend a lot of time with the dimensions of the product and precisely draw each design in my portfolio with the exact measurements. I’ll then send my designs to my manufacturer and he’ll send me back a preventive and the CAD files on the computer to see if I would like to go ahead with it before it is produced.”"

"I realized that most of my collection is targeted at a niche market, which makes it very difficult to pitch the brand to the right people and places, especially deciding which countries to distribute the products to.”"