Kazuo Hirai

"So what does all this mean?......Riiiiiiiiiiidge Raaaaaaaaceeeeeeeeerrrrrrrrr!"

"It's Ridge Racer!... Riiiiiiiiiiidge Raaaaaaaaceeeeeeeeerrrrrrrrr!"

"The PLAYSTATION3 will retail for Five-Hundred-Ninety-Nine US Dollars."

"Some have said that the PSP is our answer to the (Nintendo) Game Boy. Well, here’s how we view the world: PSP will elevate portable entertainment out of the handheld gaming ghetto and Sony is the only company that can do it. We happily accept this challenge and, dare I say it, the baton has been passed."

"We're not interested in gimmicks, clever rhetoric or conventional thinking."

"The next generation doesn't start until we say it does."