Jessica Butcher

"Self-awareness about what you do, why you do it and when you do it, is what is so important."

"The strongest lessons you get in life are normally the negative ones."

"Invest in memories. It’s ultimately what life is about—people, places, moments and experiences."

"“Stop benchmarking yourself against other successful entrepreneurs or business people—it wastes valuable energy! Your personality and circumstances are unique and there is no right or wrong way to grow an innovative business.”"

"“Learn from others’ experiences and be inspired by them, but also make your own rules and navigate your own path.”"

"“Sometimes it’s the right decision to end a particular course of action or working relationship, but I now make a more concerted effort to salvage or reverse a situation.”"

"“Trust your gut instinct as much if not more than the numbers, and surround yourself with people who you respect and enjoy working with.”"

"“The occasional error of judgment or wrong move can often move your business faster than the right ones… About-turns are not weak, they’re strong and demonstrate good leadership, but they need to happen quickly and be communicated decisively.”"

"“If you’re fortunate enough to have a product or service that you can trade for another, then ‘in kind’ deals can help a lot with cash flow in the early days.”"

"“My path to entrepreneurialism was more a default necessity out of the fact that I wasn’t very good at being someone else’s employee combined with this constant thirst to ‘disrupt’ and ultimately, and most importantly… luck.”"