Impression

"It is impossible to escape the impression that people commonly use false standards of measurement — that they seek power, success and wealth for themselves and admire them in others, and that they underestimate what is of true value in life."

"A person who doesn’t understand both sides of an issue can’t relate to the side he is trying to sway, so his words will bounce off of them without leaving any impression."

"Whatever makes an impression on the heart seems lovely in the eye."

"What we learn only through the ears makes less impression upon our minds than what is presented to the trustworthy eye."

"Nobody counts the number of ads you run; they just remember the impression you make."

"William Bernbach"