Courtney Adeleye

"Sometimes no just means not right now. Once I set my sights on something, I am locked in and pressing for the best possible outcome. As such, it can be disheartening for things to not go as planned, despite the hard work. As I’ve grown in my role as CEO, I’ve had to take a step back and analyze why “right now” wasn’t the “right time”. It’s this perspective that maintains my optimism and allows me to press on to continue innovating for our consumers."

"One of the most interesting aspects of working in this industry, and one that never gets old, is the consumer buy in. It’s much easier to measure buy in through sales reports. But, when it comes to grassroot events, forecasting turnout is always an unknown. For us, our first Target in-store event"