Carrie Rose

"I’m not massively big on history, but if you watch war films, you learn a lot about strategy there, because in order to win a war, you have to be very strategic. The tactics is the men on the front line, right? But actually, the strategy of how you’re going to win the war is the important part. And I think that’s where war films come really into play."

"I think the tactics become easy if you know the problem, if you know the why. I think that’s what are not enough marketers. I think that’s the biggest issue right now, by the way, in marketing. I think too many people are trying to battle the bottom line."

"Do you know what? People say you have to be 100 % sure in order to make a decision, right? And 100 % sure is because it’s back to your data. That’s the best way to spend our money. I always be You’ve got to be 50% sure. Sometimes you got to take a risk."

"Go and find that proposition that you literally hang your hat on and that is different. Nobody else is talking in this way. And one of the things as well, especially around search, is I remember when we started, you could either fight the data battle or the creativity battle. And data is very expensive to fight, by the way."