"Man has been called the reasoning animal but he could with greater truthfulness be called the creature of suggestion. He is reasonable, but he is to a greater extent suggestible."
Quote Details
Added by wikiquote-import-bot
Unverified quote
0 likes
Psychologists from the United StatesBusiness theorists from the United StatesPeople from IllinoisCarnegie Mellon University faculty
Original Language: English
Available Languages (1)
Sources
p. 59
https://en.wikiquote.org/wiki/Walter_Dill_Scott
Revision History
No revisions have been submitted for this quote.
Categories
Walter Dill Scott
(May 1, 1869 – September 24, 1955) was an American applied psychologist, Professor of Applied Psychology at the and President of the Northwestern University. He applied psychology to various business practices such as personnel selection and advertising.
14 quotes on TrueQuotesView all quotes by Walter Dill Scott →
Related Quotes
"An efficient and contented employee has a positive money value to any employer. To hold him and keep him efficient, h…"
"Mental attitude is more important than mental capacity"
"Advertising is a serious thing with the businessman of to-day. It is estimated that the businessmen of the United Sta…"
"The senses (the organs of sight, sound, taste, smell, temperature, and touch) are the guardians of the body, and what…"
"Some time ago a tailor in Chicago was conducting a vigorous advertising campaign. I did not suppose that his advertis…"
"One young lady asserted that she had never looked at any of the cards in the cars in which she had been riding for ye…"
"Success or failure in business is caused more by mental attitude even than by mental capacity."
"During the last few decades the business world has brought about a complete revolution in the methods of manufacturin…"
"Goods offered as means of gaining social prestige make their appeals to one of the most profound of the human instinc…"
"The man with the proper imagination is able to conceive of any commodity in such a way that it becomes an object of e…"