"The general digitization of channels and information erases the differences among individual media. Sound and image, voice and text are reduced to surface effects, known to consumers as interface. Sense and the senses turn into eyewash. Their media-produced glamor will survive for an interim as a by-product of strategic programs. Inside the computers themselves everything becomes a number: quantity without image, sound or voice ... With numbers, everything goes ... a total media link on a digital base will erase the very concept of media. Instead of wiring people and technologies, absolute knowledge will run as an endless loop."
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Friedrich Kittler
Friedrich A. Kittler (June 12, 1943 – October 18, 2011) was a literary scholar and a media theorist. His works relate to media, technology, and the military.
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