"World exhibitions are places of pilgrimage to the commodity fetish. ... World exhibitions glorify the exchange value of the commodity. They create a framework in which its use value becomes secondary. They are a school in which the masses, forcibly excluded from consumption, are imbued with the exchange value of commodities to the point of identifying with it."
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Original Language: English
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Walter Benjamin, "Paris, Capital of the Nineteenth Century", Arcades Project (Harvard University Press: 2002), pp. 17-18
https://en.wikiquote.org/wiki/Commodity_fetishism
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Commodity fetishism
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