"Innovation is being driven by all stakeholders. However, I do think the voice we hear the least is that of the patients. In an ideal world, the drive for innovation should come significantly from the patients. In the end, Pharma, Providers, Payers and Doctors really work for the patient. And I believe now and increasingly into the future that the patient will have a stronger share of voice in driving innovation. With the increase of social media, accessibility to information, and patient advocacy groups, patients are demanding better care and better services. And, as I spoke about earlier, healthcare and treatment is becoming more and more personalised, which means whether an individual patient vocalises their needs or not, their genetics certainly will; and that has a profound influence on driving innovation upon pharma, providers, payers, and physicians."
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When you look at the health system as a whole (pharma, providers, payers, doctors, patients), who do you see driving innovation the most?
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Abasi Ene-Obong
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